About DNA Newspaper
Daily News and Analysis (DNA) is an Indian daily English newspaper published from Mumbai, Ahmedabad, Pune, Jaipur,indore and Bangalore in India. It was Launched in July 2005, targeted at a young readership. DNA is owned by Diligent Media Corporation, a joint venture between the D B Corp Ltd. and Essel Group.
A high-profile advertisement campaign with the tagline "Speak up, it’s in your DNA" preceded the birth of Daily News and Analysis in 2005, and was countered by advertisement campaigns by competitors. The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values. The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.
DNA Newspaper Details
DNA Publisher : Diligent Media Corporation
DNA Language : English
DNA Newspaper URL : http://www.dnaindia.com/
DNA newspaper published from : Mumbai, Ahmedabad, Pune, Jaipur and Bangalore.
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